More focus is put on indexed pages

Getting into the local search results ballgame is an entirely different monster. Tags are intended to give search engines a method of understanding the site's architecture. Google will compare a page's title tag to content on the page to check for keyword consistency, which means you need to be attentive …

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The truth about content

Are you worried that your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your online business so vast that you are having trouble maintaining your site …

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PPC Fundamentals

You can also drill down to each individual "segment" of traffic to glean more details of when and how these users are coming to your client's site. The more diverse your outbound link profile is, the more authoritative you'll seem. Google is getting better every year at detecting spammer and …

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The philosophy of page impressions

We live in a glorious, data-driven digital age where we can track pretty much any kind of user behavior, but we're not in the market for data-we're in the market for insights. SEO isn't something you learn overnight. If you want to perform your own SEO, you need to educate …

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Assess Your Current Situation

The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a tool that can help all unwanted parameters. There is no denying that link networks pass serious ranking power. Another great way to build links …

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Don't Quit Your Day Job

Keywords are "stuffed," wherever possible: Meta title: In keyword stuffing, the keyword is sometimes repeated several times in the page title. This will definitely affects SEO strategies and it should be changed accordingly otherwise results in negative effects. Long tail keywords may offer more chances to show up higher in …

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A do-it-yourself guide to backlinks

The theory behind this concept is that website which use a keyword often are likely extremely relevant to that keyword, however, overuse of that keyword may result in penalties to the website if the search engine deemed the keywords are not being used appropriately. Once you have chosen an umbrella …

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How we improved our duplication in on week

Enter a query like, "kitten" and you're likely to see suggested terms including, "kittens", "kittens for sale", and "kitten adoption". Every time your listing is shown, that is an ad impression, and an opportunity to drive brand awareness. Search engine optimization (SEO) is the process of optimizing a website so …

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Build a unique set of citations

Conduct a SWOT analysis for each competitor and identify their strengths and weaknesses. To increase the site speed, consider carrying a comprehensive Technical SEO, use the right image sizes, and reduce distance your content travels by utilizing CDN (content data networks). Brokers deal in currency and stock while SEOs deal …

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It takes time to build up search authority

This is true especially for tech-savvy individuals. On the other hand, if the site it's on seems suspicious, that's a good reason to try and remove it. When a bandwagon is this large and this loud, it's just about impossible to resist jumping on. Are there any places in the …

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Check what's happening in your streams

To be listed first in an organic search requires time and effort. YouTube is like any other social media network. It takes regular usage, quality content, and lots of interaction to be successful. You will have to not only have a solid SEO plan to excel, you'll need to have …

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Cracking the user generated content code

If you are already running an Internet marketing campaign or are about to embark on an Internet marketing campaign, one concept you cannot afford to skimp on is search engine optimization (SEO). Much of the time, it makes sense for the search engines to deliver results from older sources that …

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Give a thought for LSI when planning your web strategy

Ensure that your share buttons are obvious put don't affect the content by being distracting or disruptive to your work. When a bandwagon is this large and this loud, it's just about impossible to resist jumping on. Whether you should go after long tail keywords, which are specific and consist …

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This year will be the year of gateway sites

Just a few years ago, the average user didn't trust search engines to understand conversational questions. Even though images aren't considered text content to crawling search engines (no, not even infographics or images that have a lot of text on them), ALT tags are a way for search engines to …

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Utilize social media for link building and building a brand

Kiting internet trends is one of the most exciting things search marketers do. Companies can also select a flighting schedule or approach, whereby communications are presented only during peak times and not at all during other times of the year. Search engines know exactly what people click on after they …

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Slice-of-life SEO

Google is showing Context is King when it comes to indexing people in Google's Index. As you can see it's very important to make sure you have the right structures in place to cope with increases in leads and sales. Whether you migrate to HTTPS for SEO or security, it's …

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