PPC Fundamentals

You can also drill down to each individual "segment" of traffic to glean more details of when and how these users are coming to your client's site. The more diverse your outbound link profile is, the more authoritative you'll seem. Google is getting better every year at detecting spammer and …

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How we improved our duplication in on week

Enter a query like, "kitten" and you're likely to see suggested terms including, "kittens", "kittens for sale", and "kitten adoption". Every time your listing is shown, that is an ad impression, and an opportunity to drive brand awareness. Search engine optimization (SEO) is the process of optimizing a website so …

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Utilize social media for link building and building a brand

Kiting internet trends is one of the most exciting things search marketers do. Companies can also select a flighting schedule or approach, whereby communications are presented only during peak times and not at all during other times of the year. Search engines know exactly what people click on after they …

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