This year will be the year of gateway sites

Just a few years ago, the average user didn't trust search engines to understand conversational questions. Even though images aren't considered text content to crawling search engines (no, not even infographics or images that have a lot of text on them), ALT tags are a way for search engines to …

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Utilize social media for link building and building a brand

Kiting internet trends is one of the most exciting things search marketers do. Companies can also select a flighting schedule or approach, whereby communications are presented only during peak times and not at all during other times of the year. Search engines know exactly what people click on after they …

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Slice-of-life SEO

Google is showing Context is King when it comes to indexing people in Google's Index. As you can see it's very important to make sure you have the right structures in place to cope with increases in leads and sales. Whether you migrate to HTTPS for SEO or security, it's …

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