You can also drill down to each individual "segment" of traffic to glean more details of when and how these users are coming to your client's site. The more diverse your outbound link profile is, the more authoritative you'll seem. Google is getting better every year at detecting spammer and …

For instance, you do not want the word "engineering" to show up three or more times in the URL or have the phrase Northern Lights repeated in the page title and every heading. Does my page's content clearly and fully address the user's search query? So while the search engines …

We live in a glorious, data-driven digital age where we can track pretty much any kind of user behavior, but we're not in the market for data-we're in the market for insights. SEO isn't something you learn overnight. If you want to perform your own SEO, you need to educate …

The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a tool that can help all unwanted parameters. There is no denying that link networks pass serious ranking power. Another great way to build links …

Informative ads tend to work best in high-involvement situations. As has been noted, marketing communications consists of much more than traditional advertising. For the content that does well, take note of the content details audit. As I walked into the room, I saw a beautiful rocking horses UK . Have you …

Keywords are "stuffed," wherever possible: Meta title: In keyword stuffing, the keyword is sometimes repeated several times in the page title. This will definitely affects SEO strategies and it should be changed accordingly otherwise results in negative effects. Long tail keywords may offer more chances to show up higher in …

Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page. What SMEs haven't realised yet, is the fact that users are changing their user search behaviour in search engines (when they perform a query …

The theory behind this concept is that website which use a keyword often are likely extremely relevant to that keyword, however, overuse of that keyword may result in penalties to the website if the search engine deemed the keywords are not being used appropriately. Once you have chosen an umbrella …

Enter a query like, "kitten" and you're likely to see suggested terms including, "kittens", "kittens for sale", and "kitten adoption". Every time your listing is shown, that is an ad impression, and an opportunity to drive brand awareness. Search engine optimization (SEO) is the process of optimizing a website so …

There are numerous benefits to this type of architecture which I'll be covering in more detail but essentially, the closer a webpage is to your root domain (www.sample.com), the more page authority it will possess. Post-crawling content the Spider stores the indexed page in a giant database from …

Conduct a SWOT analysis for each competitor and identify their strengths and weaknesses. To increase the site speed, consider carrying a comprehensive Technical SEO, use the right image sizes, and reduce distance your content travels by utilizing CDN (content data networks). Brokers deal in currency and stock while SEOs deal …

This is true especially for tech-savvy individuals. On the other hand, if the site it's on seems suspicious, that's a good reason to try and remove it. When a bandwagon is this large and this loud, it's just about impossible to resist jumping on. Are there any places in the …

To be listed first in an organic search requires time and effort. YouTube is like any other social media network. It takes regular usage, quality content, and lots of interaction to be successful. You will have to not only have a solid SEO plan to excel, you'll need to have …

If you are already running an Internet marketing campaign or are about to embark on an Internet marketing campaign, one concept you cannot afford to skimp on is search engine optimization (SEO). Much of the time, it makes sense for the search engines to deliver results from older sources that …

Ensure that your share buttons are obvious put don't affect the content by being distracting or disruptive to your work. When a bandwagon is this large and this loud, it's just about impossible to resist jumping on. Whether you should go after long tail keywords, which are specific and consist …

Without good rankings, you will not get any traffic. Consumers travel and communicate with each other. Repetition is key to this type of research. I'm on the lookout for an incredible rocking horse . I'm on the lookout for local organic grocery box delivery . Getting BT leased lines used to be …

Just a few years ago, the average user didn't trust search engines to understand conversational questions. Even though images aren't considered text content to crawling search engines (no, not even infographics or images that have a lot of text on them), ALT tags are a way for search engines to …

Kiting internet trends is one of the most exciting things search marketers do. Companies can also select a flighting schedule or approach, whereby communications are presented only during peak times and not at all during other times of the year. Search engines know exactly what people click on after they …

Google is showing Context is King when it comes to indexing people in Google's Index. As you can see it's very important to make sure you have the right structures in place to cope with increases in leads and sales. Whether you migrate to HTTPS for SEO or security, it's …

Avoid overcrowding pages with elements such as images, widgets, and videos. Keywords are one of the main ways in which we help Google understand what our pages are about. Channel power has shifted in many ways. As I walked into the room, I saw a beautiful large rocking horse for …