We live in a glorious, data-driven digital age where we can track pretty much any kind of user behavior, but we're not in the market for data-we're in the market for insights. SEO isn't something you learn overnight. If you want to perform your own SEO, you need to educate …

Enter a query like, "kitten" and you're likely to see suggested terms including, "kittens", "kittens for sale", and "kitten adoption". Every time your listing is shown, that is an ad impression, and an opportunity to drive brand awareness. Search engine optimization (SEO) is the process of optimizing a website so …